GURLS — General URLs are web addresses set up specifically for a campaign.

Personalization — Refers to adding text to a printed piece such as a person's name or company. Any text that makes a piece more personal. This is typically done using fields from your mailing list.

PURLs — Personal URLs are web addresses set up for a specific person. This allows you to track who comes to your Landing Page. This information comes from your mailing list.

QR Codes — Allow your visitors to scan a code with their cell phone to get more information.

Self-mailer — A mail piece that does not require an envelope.